https://stigo.io/blog Growth, SEO, AI search and advertising, from the Stigo team in Antwerp. en-US Fri, 19 Jun 2026 00:00:00 GMT https://stigo.io/blog/sales-decides-whether-advertising-pays https://stigo.io/blog/sales-decides-whether-advertising-pays Cold advertising produces leads every month. Whether those leads turn into profit is decided after they arrive, and that part is sales. Fri, 19 Jun 2026 00:00:00 GMT Advertising Team Stigo https://stigo.io/blog/seai-becoming-the-first-answer https://stigo.io/blog/seai-becoming-the-first-answer Google is replacing ten blue links with one composed answer. You are either in that answer or you do not exist. Here is what changes and how to play it. Thu, 11 Jun 2026 00:00:00 GMT AI search Team Stigo https://stigo.io/blog/the-art-of-advertising https://stigo.io/blog/the-art-of-advertising A look back at our Antwerp event with 100+ marketers: what AI changes about advertising, which principles hold, and the KPIs that actually matter. Wed, 06 May 2026 00:00:00 GMT AI search Team Stigo https://stigo.io/blog/hidden-content-and-seo https://stigo.io/blog/hidden-content-and-seo Plenty of websites hide text to create extra SEO value. It no longer works, and for visibility in AI answers it actively hurts you. Here is why. Wed, 18 Feb 2026 00:00:00 GMT SEO Team Stigo https://stigo.io/blog/advertising-on-chatgpt https://stigo.io/blog/advertising-on-chatgpt Official ad campaigns on ChatGPT do not exist yet. Visibility inside its answers does, and that is something you can work on today. Fri, 23 Jan 2026 00:00:00 GMT AI search Team Stigo https://stigo.io/blog/stop-sabotaging-your-own-marketing https://stigo.io/blog/stop-sabotaging-your-own-marketing Every phase of growth tests who you are as a business owner. Five ways owners get in their own way, and what to do about each of them. Thu, 06 Nov 2025 00:00:00 GMT Strategy Team Stigo https://stigo.io/blog/digital-marketing-for-showrooms https://stigo.io/blog/digital-marketing-for-showrooms More visitors, more appointments and more revenue. The eight-part system we use to grow showrooms, from server-side tracking to video. Mon, 20 Oct 2025 00:00:00 GMT Strategy Team Stigo https://stigo.io/blog/andromeda-meta-advertising https://stigo.io/blog/andromeda-meta-advertising Meta's new AI ads engine makes your creatives your targeting. What Andromeda changes, and why we still switch off Meta's automatic creative mixes. Tue, 02 Sep 2025 00:00:00 GMT Advertising Team Stigo https://stigo.io/blog/setting-your-marketing-budget https://stigo.io/blog/setting-your-marketing-budget Too little and your plan stays in the drawer, too much and your CFO panics. How to set a marketing budget as a growth plan instead of a guess. Tue, 27 May 2025 00:00:00 GMT Strategy Team Stigo https://stigo.io/blog/the-power-of-email-marketing https://stigo.io/blog/the-power-of-email-marketing In a world of endless feeds, a well-built email landing in an inbox still gets read. Here is what makes the sequence from subject line to landing page convert. Thu, 22 May 2025 00:00:00 GMT Content Team Stigo https://stigo.io/blog/geo-positioning-as-the-expert https://stigo.io/blog/geo-positioning-as-the-expert People still google, but they also ask ChatGPT and Perplexity. Those models pick who gets mentioned. Five steps to become the answer they give. Wed, 23 Apr 2025 00:00:00 GMT AI search Team Stigo https://stigo.io/blog/can-an-agency-guarantee-results https://stigo.io/blog/can-an-agency-guarantee-results Yes, but only when the agency controls the whole lead flow and the client does its part. Why most agencies will not, and why we do. Tue, 15 Apr 2025 00:00:00 GMT Lead generation Team Stigo https://stigo.io/blog/choosing-a-lead-generation-agency https://stigo.io/blog/choosing-a-lead-generation-agency The market is full of generalist marketing agencies. If you want to grow, you need a specialist. Clear criteria and a concrete checklist. Tue, 15 Apr 2025 00:00:00 GMT Lead generation Team Stigo https://stigo.io/blog/five-questions-before-hiring-an-agency https://stigo.io/blog/five-questions-before-hiring-an-agency Not every agency is the same. Some are strong at branding, others at lead generation. Five questions that help you filter and find the right match. Tue, 15 Apr 2025 00:00:00 GMT Lead generation Team Stigo https://stigo.io/blog/what-to-expect-from-a-lead-gen-agency https://stigo.io/blog/what-to-expect-from-a-lead-gen-agency Lead generation is a busy market. A realistic picture of what a professional agency can and should deliver, in five points. Tue, 15 Apr 2025 00:00:00 GMT Lead generation Team Stigo https://stigo.io/blog/marketing-impact-on-ebitda https://stigo.io/blog/marketing-impact-on-ebitda A worked example over three years: what a marketing budget does to your EBITDA, your net profit and what your business is worth when you sell it. Fri, 11 Apr 2025 00:00:00 GMT Strategy Team Stigo https://stigo.io/blog/calling-leads-with-ai https://stigo.io/blog/calling-leads-with-ai A lead fills in your form and gets a call within the minute, from an AI assistant that handles the first conversation. The three tools that make it work. Fri, 21 Mar 2025 00:00:00 GMT Lead generation Team Stigo https://stigo.io/blog/networking-night-with-sterck-magazine https://stigo.io/blog/networking-night-with-sterck-magazine On 18 February, Sterck Magazine and Stigo brought 25 ambitious business owners together at Maven in Antwerp. An evening of connections, insights and good food. Tue, 18 Mar 2025 00:00:00 GMT Company news Team Stigo https://stigo.io/blog/what-makes-a-client-partnership-work https://stigo.io/blog/what-makes-a-client-partnership-work David Ogilvy found that good client-agency relationships rest on the same traits: mutual respect, involvement and clear communication. Ten of them, applied. Tue, 18 Mar 2025 00:00:00 GMT Strategy Team Stigo https://stigo.io/blog/seo-vs-geo https://stigo.io/blog/seo-vs-geo SEO helps your website rank higher in Google. AI assistants work differently: they generate answers. That calls for Generative Engine Optimization. Thu, 13 Feb 2025 00:00:00 GMT AI search Team Stigo https://stigo.io/blog/sponsoring-esperance-cannes https://stigo.io/blog/sponsoring-esperance-cannes During the largest construction and real estate fair of 2025, Stigo sponsored the Esperance networking event in Grasse, near Cannes. Fri, 17 Jan 2025 00:00:00 GMT Company news Team Stigo https://stigo.io/blog/why-online-reviews-bring-customers https://stigo.io/blog/why-online-reviews-bring-customers Reviews are digital word of mouth. Four ways they build trust, lift your search visibility and turn hesitant visitors into buyers. Mon, 05 Aug 2024 00:00:00 GMT Customer loyalty Team Stigo https://stigo.io/blog/content-marketing-and-customer-loyalty https://stigo.io/blog/content-marketing-and-customer-loyalty Loyal customers do not only buy again, they become brand ambassadors. Six ways content marketing gets you there, plus five practical tips. Mon, 29 Jul 2024 00:00:00 GMT Content Team Stigo https://stigo.io/blog/google-ads-or-meta-ads https://stigo.io/blog/google-ads-or-meta-ads One platform catches people who are actively searching, the other catches people mid-scroll. The strengths of each, and why the answer is usually both. Fri, 12 Jul 2024 00:00:00 GMT Advertising Team Stigo https://stigo.io/blog/five-tips-to-raise-customer-loyalty https://stigo.io/blog/five-tips-to-raise-customer-loyalty Loyal customers buy more and bring others with them. Five things that keep them coming back, starting with the one everybody says they already do. Thu, 11 Jul 2024 00:00:00 GMT Customer loyalty Team Stigo https://stigo.io/blog/stigo-in-sterck-magazine https://stigo.io/blog/stigo-in-sterck-magazine Sterck Magazine put Stigo alongside other ambitious entrepreneurs in its Jonck Geweld feature on young businesses worth watching. Thu, 04 Jul 2024 00:00:00 GMT Company news Team Stigo https://stigo.io/blog/staff-accelerator-networking-night https://stigo.io/blog/staff-accelerator-networking-night Forty guests, one keynote and a clear message: do not publish a job, sell a job. A look back at our first Staff Accelerator networking night. Fri, 14 Jun 2024 00:00:00 GMT Hiring Team Stigo https://stigo.io/blog/finding-staff-in-construction https://stigo.io/blog/finding-staff-in-construction Most construction companies still recruit with bullet-point lists nobody reads. The method that works treats a vacancy like a product you have to sell. Tue, 27 Feb 2024 00:00:00 GMT Hiring Team Stigo https://stigo.io/blog/networking-event-in-cannes https://stigo.io/blog/networking-event-in-cannes Together with the Bridging and More network, Stigo organizes Esperance: an afternoon of food, live music and 150 driven business owners. Wed, 07 Feb 2024 00:00:00 GMT Company news Team Stigo https://stigo.io/blog/how-seo-grows-brand-awareness https://stigo.io/blog/how-seo-grows-brand-awareness Ranking higher is only the start. Five ways search optimization builds visibility, authority and a competitive edge for an SMB. Tue, 09 Jan 2024 00:00:00 GMT SEO Team Stigo https://stigo.io/blog/why-customer-loyalty-drives-growth https://stigo.io/blog/why-customer-loyalty-drives-growth Loyal customers mean a stable income, free word of mouth, lower acquisition costs, better products, and a buffer against the competition. Thu, 28 Dec 2023 00:00:00 GMT Customer loyalty Team Stigo https://stigo.io/blog/ten-tips-to-improve-online-visibility https://stigo.io/blog/ten-tips-to-improve-online-visibility Whether you run a startup or an established company, more online presence means more brand awareness, more customers and more revenue. Ten places to start. Tue, 12 Dec 2023 00:00:00 GMT Strategy Team Stigo https://stigo.io/blog/attracting-the-right-clients-as-a-builder https://stigo.io/blog/attracting-the-right-clients-as-a-builder Winning clients is one thing. Winning clients you enjoy working with is another. Why the wrong ones keep coming, and the model that fixes it. Sat, 26 Aug 2023 00:00:00 GMT Strategy Team Stigo https://stigo.io/blog/digital-marketing-agency-in-antwerp https://stigo.io/blog/digital-marketing-agency-in-antwerp Marketing is not a luxury anymore, it is the engine behind more customers and more revenue. What a direct response agency does differently. Fri, 24 Feb 2023 00:00:00 GMT Company news Team Stigo https://stigo.io/blog/double-your-conversion-rate-with-reviews https://stigo.io/blog/double-your-conversion-rate-with-reviews You can tell people how good you are, show them, or let other people say it. The third one converts best. How to build a review process that runs itself. Mon, 14 Mar 2022 00:00:00 GMT Customer loyalty Team Stigo https://stigo.io/blog/the-most-powerful-marketing-strategy https://stigo.io/blog/the-most-powerful-marketing-strategy Only three percent of any market is ready to buy right now. The other ninety-seven percent is where the growth is, and most companies ignore them entirely. Wed, 08 Dec 2021 00:00:00 GMT Strategy Team Stigo https://stigo.io/blog/generate-more-leads-five-tips https://stigo.io/blog/generate-more-leads-five-tips How to reach the ninety-seven percent of your market that competitors ignore, build trust before you ask for anything, and make an offer people act on. Thu, 18 Mar 2021 00:00:00 GMT Lead generation Team Stigo https://stigo.io/blog/six-marketing-methods-for-construction https://stigo.io/blog/six-marketing-methods-for-construction Flyers, print, television, Google Ads and social media each play a different role. The strengths and the pitfalls of every channel, plus the mix that works. Tue, 01 Dec 2020 00:00:00 GMT Strategy Team Stigo https://stigo.io/blog/when-google-ads-cost-too-much https://stigo.io/blog/when-google-ads-cost-too-much You got the clicks but nothing happened. The fix is rarely in the ad, it is in the page the click lands on. Tue, 01 Dec 2020 00:00:00 GMT Advertising Team Stigo https://stigo.io/blog/digital-real-estate-for-builders https://stigo.io/blog/digital-real-estate-for-builders Daily posts vanish in a day. Campaigns you build once can bring in leads for years. The difference between communication and an asset. Fri, 30 Oct 2020 00:00:00 GMT Content Team Stigo https://stigo.io/blog/does-social-media-work-in-construction https://stigo.io/blog/does-social-media-work-in-construction You do not need social media to win customers in construction. But it makes growth faster, and one feature in particular does the heavy lifting. Wed, 28 Oct 2020 00:00:00 GMT Content Team Stigo https://stigo.io/blog/the-truth-about-an-agency-internship https://stigo.io/blog/the-truth-about-an-agency-internship Making coffee, making copies, updating the admin. Those are the things you do not learn on an internship here. An intern's own account of what you do learn. Thu, 11 Jun 2020 00:00:00 GMT Company news Arianne Caron https://stigo.io/blog/building-a-digital-marketing-strategy https://stigo.io/blog/building-a-digital-marketing-strategy Digital marketing is not a button you press. It is a process. Nine building blocks, from customer profiles to the marketing P's, that make a strategy work. Sat, 22 Jun 2019 00:00:00 GMT Strategy Team Stigo https://stigo.io/blog/b2b-marketing-where-b2c-stops https://stigo.io/blog/b2b-marketing-where-b2c-stops Nobody ever sold anything to a company. You sell to the people inside it. Five elements that build the trust a business decision actually requires. Tue, 04 Jun 2019 00:00:00 GMT Strategy Team Stigo https://stigo.io/blog/build-your-own-website-or-have-one-built https://stigo.io/blog/build-your-own-website-or-have-one-built You do not need to be a programmer to make a website anymore. So why do companies still pay thousands for one? Because a good site works like a salesperson. Tue, 26 Mar 2019 00:00:00 GMT Strategy Team Stigo https://stigo.io/blog/adwords-campaign-with-300-percent-roi https://stigo.io/blog/adwords-campaign-with-300-percent-roi The three-phase process we apply every time we build a search campaign, designed to buy the right clicks instead of the most clicks. Wed, 06 Feb 2019 00:00:00 GMT Advertising Team Stigo https://stigo.io/blog/google-ads-training-six-steps https://stigo.io/blog/google-ads-training-six-steps You do not need an expensive course to get results from search advertising. The basics of winning customers consistently, from keyword to budget. Fri, 01 Feb 2019 00:00:00 GMT Advertising Team Stigo