“What a great system!”
Antwerp Stays was looking to hire 1 COO and 1 administrative assistant in hospitality.
LinkedIn Job Posts for Top Profiles
We obviously moved away from the standard bullet points everyone publishes everywhere. No boring “We’re hiring a COO.” No, we create a complete top-notch experience for talent.
In other words, we rolled out our Staff Accelerator from A to Z. We published:
- a page online with strong hooks & headlines, showing only a logo per profile and no other menu buttons
- a top-notch, attention-grabbing video full of valuable information
- a ‘day in the life of’ blog post
- a data web so they can track properly
- several creative ads built around the USPs of the job and the company, think 10-12 different creatives per profile
- a LinkedIn job post per profile so people could quickly apply through LinkedIn
Then we advertise all of this to reach the right people. And the result: 301 résumés in 60 days, 165 of them through LinkedIn, and the quality was great.
Before that, they didn’t have a logo, Facebook page, Instagram, LinkedIn or website yet
We made Antwerp Stays’ logo, website, job posts, data web, all their socials, etc. And simply by advertising the right way with creatively strong photos, videos and copy, we still managed to reach the intended result without any previous posts or anything else online.
