The platforms have never been better at finding buyers and never been better at spending your budget on people who were never going to buy. The difference between those two outcomes is rarely the targeting. It is the offer, the creative, and whether anyone can see which euro came back.
Most underperforming ad accounts we take over are technically competent. Structure is reasonable, bids are sane. What is missing sits upstream and downstream of the account.
Cost per lead is down, the dashboard is green, and your sales team is spending its week on people who wanted a price list and nothing else. Optimising for cheap leads reliably produces exactly that, and nobody notices until the close rate collapses.
A single image, a single line, running for months because it worked in March. Attention decays, frequency climbs, cost per result creeps up, and the account gets blamed. The fix is production capacity, not a new bidding strategy.
The platform reports forty conversions, the CRM shows eleven, and the finance team can match three to invoices. Without server-side tracking and one system, every budget conversation turns into an argument about whose numbers are real.
These are the sentences buyers type into Google and into an AI assistant before they ever contact anyone. Whole questions, with a decision attached to the answer.
Media buying, creative production and conversion work in one team, because they are one job and splitting them across three suppliers is why most accounts stall.
Search for demand that already exists, Performance Max and Shopping where they belong, and a negative keyword discipline that keeps you out of the queries which look relevant and never convert. Built around your margin, not around an impression share target.
Where demand gets created rather than captured. Offer-led creative, tested in volume, aimed at the moment before somebody starts searching. This is usually the channel that decides whether your pipeline has anything in it three months from now.
For considered B2B purchases where the buying committee matters more than the click. Precise, expensive, and worth it when the deal size supports it. We will say plainly when it does not.
The cheapest way to say something that needs more than a sentence, and the format that builds recognition before the search happens. Shot by our own team, cut into the lengths each placement actually rewards.
Around 60 ads, videos and carousels per launch: offers, objections, proof, comparison, urgency, each as its own angle. Produced in house by copywriters, designers and videographers who sit together, so a new angle ships in days.
Server-side tagging, UTM discipline and one CRM, so every lead, call and sale lands in the same place. You see spend, leads, cost per lead and traced revenue per channel in one dashboard, reviewed with you weekly.
First campaigns live within a few weeks, first enquiries usually within days of that, and then a weekly cycle that keeps compounding.
What we are advertising, what it is worth, and therefore what you can afford to pay for a customer. Accounts fail here more often than in any platform setting.
Server-side tracking, conversion definitions and CRM connection before a single euro is spent. Launching without it means the first month of data teaches you nothing.
The page the ad promised, built to convert, not the homepage. Traffic is the easy half; where it lands decides whether it was worth buying.
Around 60 assets across angles and formats, scripted, shot and designed in house. Volume is not showing off, it is how you find the two angles that outperform the rest by a distance.
Deliberately broad at the start so the platform can find the pockets that convert, then tightened once the data says where they are. Patience for two weeks, decisiveness after.
We optimise towards closed revenue in the CRM rather than towards form fills, because cheap leads and good customers are rarely the same people.
Speed-to-lead alerts, automatic email and SMS sequences, and a next step on every enquiry. Most ad budget is not lost in the auction, it is lost in the two days before anybody called back.
Same numbers, same time, every week: spend, leads, cost per lead, traced revenue, what we are changing and why. The account gets sharper every week or we explain why it did not.
The platform work is the visible part and the smallest part of the job.
Advertising is the easiest part of our work to measure, which is exactly why we put it next to the revenue rather than next to the impressions.
€490,000 in revenue in three months from one campaign, plus the Beurs Wonen Visitor Award.
7x more leads and over €1,000,000 in extra revenue across the full programme.
“One single email campaign brought in €300,000 in extra revenue.”
Hans Josten, owner at Batisol
6,000 leads and €4.5 million in apartments sold online.
800 extra quote requests, with every enquiry traced back to the campaign that produced it.
Book your free call and give us read access to your ad accounts. We will show you where the budget is going, which campaigns produce customers rather than contacts, and the three changes we would make first. If the account is already in good shape, we will tell you that too.
We take on a limited number of clients per month, because the work is hands-on.
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