Most strategies are a deck about brand values with a media budget stapled to the back. Ours starts at the revenue you want two years from now and works backwards, channel by channel, until the arithmetic either holds or it does not. If it does not, we tell you before you sign anything.
Almost every company we meet is already doing marketing. The problem is rarely effort. It is that nobody can draw the line from what is being done to the revenue it is supposed to produce.
Ads with one supplier, the website with another, SEO with a third, content with whoever had time. Each of them reports that their part is going well. None of them can tell you what a customer costs or where the next one comes from, because none of them can see the other three.
Fifty slides, a persona with a stock photo, a funnel diagram, and no sentence anywhere that says what you will stop doing. A strategy that keeps every option open commits you to nothing, so nothing changes and everyone stays comfortable.
More posts, more campaigns, more meetings, same turnover as last year. That gap is almost always a positioning problem or an offer problem wearing a marketing costume, and no amount of extra media spend closes it.
These are the sentences buyers type into Google and into an AI assistant before they ever contact anyone. Whole questions, with a decision attached to the answer.
Not a deck. A plan with numbers in it, a build order, and a scoreboard that tells you within weeks whether it is working.
We work back from the target: how many customers that is, at which average order value and close rate, therefore how many qualified leads per month, therefore what you can afford to pay for one. This is the page that decides whether the whole plan is realistic, and we build it before anything else.
Why a buyer picks you instead of the three alternatives on their shortlist, said in a sentence your own sales team would actually use. Then the offer built around it: what someone gets, what it costs them to say yes, and why waiting is the expensive option.
Which channels can produce your volume at your cost per customer, in which order, with what budget, and which ones we are deliberately leaving alone this year. Search, AI answers, paid social, email, video, referral. Chosen from where your buyers decide, not from a list of everything we can sell.
The proof, the objections and the answers, written once and reused everywhere: ads, landing pages, sales calls, quotes, follow-up email. One story instead of five versions of it, which is also the single biggest lever on close rate.
Server-side tracking, UTM discipline and one CRM, so every lead, call, form and sale lands in the same place. You see which ad produced which customer and what it cost. Without this, everything above stays an opinion.
What gets built in days 1 to 30, 31 to 60 and 61 to 90, starting with whatever produces revenue from work you have already paid for. Then the weekly review that keeps the plan honest for the rest of the two years.
Six weeks from first call to a plan you can run, most of it spent on your numbers rather than on ours.
Revenue by product and segment, margin, average order value, close rate, capacity, churn, and what every existing channel currently costs. Most companies have never had these on one page. Several discoveries happen right here, before we have done any marketing at all.
We interview your sales team and your customers, read your lost quotes, and collect the objections that actually kill deals. Strategy written without this is guesswork with better typography.
Who else gets shortlisted, what they claim, what they charge, where they are visible in search and in AI answers, and which questions in your category nobody has answered properly yet. That gap is usually where the cheapest growth is.
One sentence on why you, one offer built to be said yes to, and the proof underneath it. We pressure-test it against your sales team, because a position they will not repeat on a call is not a position.
Target, volume, cost per customer, channel by channel, month by month. This is where a target either survives contact with arithmetic or gets adjusted while it is still cheap to adjust.
A 90-day programme with owners and dates, front-loaded with the work that produces revenue from assets you already own: your list, your traffic, your existing quotes.
Tracking and dashboard live before the first campaign, not after. If you cannot see it, you cannot correct it, and correcting late is what makes marketing expensive.
Every week we go through the same numbers with you and agree the next actions. Two years of plan survives only if it is edited fifty-two times a year.
The difference is not the thinking. It is whether the document contains anything that can be proved wrong by Friday.
These companies did not buy more marketing. They bought a decision about which marketing, in which order, and then a system that proved it weekly.
7x more leads and over €1,000,000 in extra revenue with the 360° Stigo strategy.
“One single email campaign brought in €300,000 in extra revenue.”
Hans Josten, owner at Batisol
€490,000 in revenue in three months from one campaign, plus the Beurs Wonen Visitor Award.
6,000 leads and €4.5 million in apartments sold online, with buyers arriving pre-qualified.
“The approach is thoroughly professional, with outstanding results.”
Tom De Vries, Apart Real Estate
800 extra quote requests and builder of the year, from a site that keeps selling at night.
Book your free call. Bring your revenue target and your current numbers, and we will walk through the arithmetic with you live: how many customers that is, what a lead can cost you, and which channels could realistically carry it. You keep the working whether you hire us or not.
We take on a limited number of clients per month, because the work is hands-on.
Fill in the form and we’ll get back to you within one business day.
We’ll get back to you within one business day to plan your call.