Everything we learn building growth systems, written down.
No theory we have not run ourselves. Strategy, AI search, advertising, content and the numbers that tell you whether any of it worked.
Why sales decides whether advertising is profitable
Cold advertising produces leads every month. Whether those leads turn into profit is decided after they arrive, and that part is sales.
More from the team
SEAi: why being found is no longer enough
Google is replacing ten blue links with one composed answer. You are either in that answer or you do not exist. Here is what changes and how to play it.
The Art of Advertising: how AI, GEO and data-driven marketing grow SMBs
A look back at our Antwerp event with 100+ marketers: what AI changes about advertising, which principles hold, and the KPIs that actually matter.
Hidden content and SEO: does display:none still count for Google and GEO?
Plenty of websites hide text to create extra SEO value. It no longer works, and for visibility in AI answers it actively hurts you. Here is why.
Advertising on ChatGPT: what Sam Altman meant and what it means for European companies
Official ad campaigns on ChatGPT do not exist yet. Visibility inside its answers does, and that is something you can work on today.
You only make money on marketing once you stop sabotaging yourself
Every phase of growth tests who you are as a business owner. Five ways owners get in their own way, and what to do about each of them.
Digital marketing for business owners with a showroom
More visitors, more appointments and more revenue. The eight-part system we use to grow showrooms, from server-side tracking to video.
Andromeda: how Meta advertising changes for good
Meta's new AI ads engine makes your creatives your targeting. What Andromeda changes, and why we still switch off Meta's automatic creative mixes.
Setting your marketing budget: five insights
Too little and your plan stays in the drawer, too much and your CFO panics. How to set a marketing budget as a growth plan instead of a guess.
The power of email marketing: why one strong email still works
In a world of endless feeds, a well-built email landing in an inbox still gets read. Here is what makes the sequence from subject line to landing page convert.
GEO: how to position yourself as the expert in your sector
People still google, but they also ask ChatGPT and Perplexity. Those models pick who gets mentioned. Five steps to become the answer they give.
Can a marketing agency guarantee results?
Yes, but only when the agency controls the whole lead flow and the client does its part. Why most agencies will not, and why we do.
How do you choose the right lead generation agency?
The market is full of generalist marketing agencies. If you want to grow, you need a specialist. Clear criteria and a concrete checklist.
The five questions to ask before you work with a marketing agency
Not every agency is the same. Some are strong at branding, others at lead generation. Five questions that help you filter and find the right match.
Lead generation through an agency: what should you really expect?
Lead generation is a busy market. A realistic picture of what a professional agency can and should deliver, in five points.
What is the impact of marketing on EBITDA, net profit and the sale value of your company?
A worked example over three years: what a marketing budget does to your EBITDA, your net profit and what your business is worth when you sell it.
Calling new leads with AI: how it works
A lead fills in your form and gets a call within the minute, from an AI assistant that handles the first conversation. The three tools that make it work.
Networking night with Sterck Magazine: a great success
On 18 February, Sterck Magazine and Stigo brought 25 ambitious business owners together at Maven in Antwerp. An evening of connections, insights and good food.
A successful partnership with your agency starts with you
David Ogilvy found that good client-agency relationships rest on the same traits: mutual respect, involvement and clear communication. Ten of them, applied.
SEO vs GEO: the new fight for visibility in the AI era
SEO helps your website rank higher in Google. AI assistants work differently: they generate answers. That calls for Generative Engine Optimization.
Stigo sponsors the Esperance networking event in Cannes
During the largest construction and real estate fair of 2025, Stigo sponsored the Esperance networking event in Grasse, near Cannes.
Why online reviews bring in more customers
Reviews are digital word of mouth. Four ways they build trust, lift your search visibility and turn hesitant visitors into buyers.
The role of content marketing in customer loyalty
Loyal customers do not only buy again, they become brand ambassadors. Six ways content marketing gets you there, plus five practical tips.
Google Ads or Meta Ads: what works for your business?
One platform catches people who are actively searching, the other catches people mid-scroll. The strengths of each, and why the answer is usually both.
Five tips that raise customer loyalty
Loyal customers buy more and bring others with them. Five things that keep them coming back, starting with the one everybody says they already do.
Stigo featured in Sterck Magazine
Sterck Magazine put Stigo alongside other ambitious entrepreneurs in its Jonck Geweld feature on young businesses worth watching.
A successful first edition: finding staff is easy
Forty guests, one keynote and a clear message: do not publish a job, sell a job. A look back at our first Staff Accelerator networking night.
Finding staff in construction, the easy way
Most construction companies still recruit with bullet-point lists nobody reads. The method that works treats a vacancy like a product you have to sell.
Stigo organizes a networking event in Cannes during the largest construction and real estate fair
Together with the Bridging and More network, Stigo organizes Esperance: an afternoon of food, live music and 150 driven business owners.
How SEO grows your brand awareness
Ranking higher is only the start. Five ways search optimization builds visibility, authority and a competitive edge for an SMB.
Why customer loyalty is critical to business growth
Loyal customers mean a stable income, free word of mouth, lower acquisition costs, better products, and a buffer against the competition.
Improving your online visibility: ten essential tips
Whether you run a startup or an established company, more online presence means more brand awareness, more customers and more revenue. Ten places to start.
Attracting the right clients as a construction company
Winning clients is one thing. Winning clients you enjoy working with is another. Why the wrong ones keep coming, and the model that fixes it.
Looking for a digital marketing agency in Antwerp?
Marketing is not a luxury anymore, it is the engine behind more customers and more revenue. What a direct response agency does differently.
Double your website's conversion rate with online reviews
You can tell people how good you are, show them, or let other people say it. The third one converts best. How to build a review process that runs itself.
Still the most powerful marketing strategy
Only three percent of any market is ready to buy right now. The other ninety-seven percent is where the growth is, and most companies ignore them entirely.
Want to generate more leads? Five tips you can apply today
How to reach the ninety-seven percent of your market that competitors ignore, build trust before you ask for anything, and make an offer people act on.
Marketing for construction companies: six methods that work
Flyers, print, television, Google Ads and social media each play a different role. The strengths and the pitfalls of every channel, plus the mix that works.
My Google Ads cost too much: marketing tips for construction companies
You got the clicks but nothing happened. The fix is rarely in the ad, it is in the page the click lands on.
Does your construction company have digital real estate yet?
Daily posts vanish in a day. Campaigns you build once can bring in leads for years. The difference between communication and an asset.
Social media in construction: does it actually work?
You do not need social media to win customers in construction. But it makes growth faster, and one feature in particular does the heavy lifting.
The truth about an internship at a digital agency
Making coffee, making copies, updating the admin. Those are the things you do not learn on an internship here. An intern's own account of what you do learn.
Building a digital marketing strategy? It starts here
Digital marketing is not a button you press. It is a process. Nine building blocks, from customer profiles to the marketing P's, that make a strategy work.
B2B marketing: where B2C stops and the real work begins
Nobody ever sold anything to a company. You sell to the people inside it. Five elements that build the trust a business decision actually requires.
Build your own website or have one built? The unfiltered truth
You do not need to be a programmer to make a website anymore. So why do companies still pay thousands for one? Because a good site works like a salesperson.
Setting up a Google Ads campaign with a 300% return
The three-phase process we apply every time we build a search campaign, designed to buy the right clicks instead of the most clicks.
Free Google Ads training: winning new customers in six steps
You do not need an expensive course to get results from search advertising. The basics of winning customers consistently, from keyword to budget.
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About this blog
What does the Stigo blog write about?
The Stigo blog has 47 articles on growth, SEO, AI search, advertising and content, across these topics: Strategy (12), Advertising (6), Lead generation (6), Company news (6), AI search (5), Content (4), Customer loyalty (4), SEO (2), Hiring (2). Every article comes from the work Stigo does for clients from its own location in Antwerp.
Who writes the Stigo blog?
The articles are written by the Stigo team in Antwerp, with contributions from Arianne Caron. Stig Vermeiren founded Stigo in 2014.
What is the latest article on the Stigo blog?
The latest article is "Why sales decides whether advertising is profitable", published on 19 June 2026. Cold advertising produces leads every month. Whether those leads turn into profit is decided after they arrive, and that part is sales.
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What worked for our clients that fortnight, what did not, and the number behind it. No newsletter theatre.