ChatGPT now carries ads in Belgium and across Europe. That gives you two ways to show up when a buyer asks about your category: the sponsored slot under the answer, which you can buy, and the companies named inside the answer, which you cannot. We run both, because the one you can buy works far better once the other is already true.
A growing share of buyers ask an assistant first and visit a website second, if at all. What gets said in that conversation decides who gets the call.
A buyer asks ChatGPT which company to choose for a job in your region. It names two or three others, with reasons. Nothing in your analytics records that this happened, and it happens every day, on questions with real money behind them.
Ads in ChatGPT went live in Belgium at the end of August 2026. Most companies have not set up an account, let alone a campaign. That window, where the questions in your category have few or no advertisers, does not stay open long. It did not on Google either.
An ad under an answer that praises your competitors has to argue against the answer above it. If your site is unreadable to OpenAI's crawlers and your company facts are inconsistent across the web, the ad is doing the work of the whole programme on its own.
These are the sentences buyers type into Google and into an AI assistant before they ever contact anyone. Whole questions, with a decision attached to the answer.
One programme with two halves: the paid placement you can start this month, and the organic mention that makes every euro in it work harder.
We set up and verify your Ads Manager account and launch the first campaigns.
Campaigns built around the questions your buyers actually ask, in Dutch and English.
Short ad copy and a landing page that picks up where the conversation stopped.
ChatGPT pixel and Conversions API, so you know what each euro brought in.
We make your site readable and quotable for ChatGPT, so it recommends you without an ad.
Every month: ad results, how often ChatGPT names you, and which competitors it names.
The paid side can run within weeks of the account being approved. The organic mention takes three to six months to hold, because it depends on readable pages and consistent facts accumulating across the web.
We ask ChatGPT the questions your buyers ask and record what comes back: who gets named, which pages get cited, and whether any sponsored units already appear on those questions. That is the starting point for both halves.
We check that OpenAI's crawlers can fetch and read your pages: robots.txt, firewall and CDN rules, rendering, speed. Most blocks are accidental, and an engine cannot name a company it cannot read.
Your advertiser account in Ads Manager, verified, with billing in an eligible country and the policy checks for your category cleared before a campaign is built on it. Not every category is accepted, and it is better to know that in week one.
The questions behind the purchase, ranked by buying intent rather than volume, in Dutch and English. They become the structure of the campaigns and the list of answer pages to build.
Ad copy, landing pages and tracking in place, campaigns started on a budget sized to learn rather than to impress. The first weeks are for finding which questions bring buyers, not for scaling.
One question per page, answered in the first hundred words, with proof and dates underneath. The same pages serve as landing pages for the ads and as the passages ChatGPT can quote organically.
Your company name, address, services and reviews made identical everywhere a model reads them: your site, profiles, directories, press and partner pages. Consistent facts are what gives a model the confidence to name you.
Each month, ad results next to mention rates per prompt. Budget moves to the questions that bring leads, and to the ones where you are already named organically the ad can often step back.
They are not alternatives. One is reach you can switch on, the other is trust you have to earn, and they reinforce each other.
Book your free call and we will ask ChatGPT your own category questions while you watch: who gets named, who gets cited, and whether anyone is already advertising on them. You leave with a plan for both halves, the ad and the mention, in the order that makes sense for your budget.
We take on a limited number of clients per month, because the work is hands-on.
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We’ll get back to you within one business day to plan your call.