From Immo TVR to maanzee: a rebrand that resonates.
When Filip Teunkens, managing director of Immo TVR, came to Stigo, he knew it was time for a new story. For a strong player in property development, the name Immo TVR no longer covered it. It was time for a brand that captured the core of his vision: unique architecture with a sustainable soul.
The challenge: a new identity
A rebrand goes beyond a new name or a fresh logo. It’s about creating a new identity that sticks. Filip was looking for a new name and brand identity that convey space, vision and emotion. At Stigo, we dug deep into the DNA of Immo TVR and set out to find an identity that better fits who the brand is today.
The solution: maanzee
We ended up with maanzee. A name that plays with contrasts and at the same time evokes a lot of feeling: the moon (maan) as a symbol of calm, mystery and timelessness, the sea (zee) as constant movement, freedom and energy. Together they form a perfect balance, just like maanzee’s projects.
At the networking event CONFIANCE by Bridging and More, in Cannes, Filip unveiled the new company name. It was met with plenty of applause.
More than a new name, a complete rebrand
Of course, our work wasn’t just about coming up with a new name that fit. Alongside the name, we created a complete visual and digital identity:
✔ Logo & brand identity: a clean, minimalist design that conveys professionalism and vision.
✔ Website from A to Z: from copywriting to UX design and the actual build.
✔ Print & branding: stationery, business cards, tote bags and more, fully in line with the new style.
The result: a brand that lasts
With maanzee, Filip Teunkens doesn’t just have a new name, but a strong brand that reflects his ambitions. A brand that inspires confidence and is ready for the future.
