Attracting the right clients as a construction company

Winning clients is one thing. Winning clients you enjoy working with is something else entirely.

Do you notice that you keep attracting clients you would rather not work with? Honestly: that is probably down to your own marketing. The reason certain clients pick you lies in how you present yourself.

In this article we explain how a construction company attracts the right clients.

Read this, or keep working with the wrong clients

Only about one percent of the people who read this will actually act on it. The other ninety-nine percent read it, nod along and change nothing. Our request: read this and then do something with it.

Because when you attract the right clients, you get more enjoyment out of your work, you sell more and you earn more. In short, everything gets better.

Why so many construction companies attract the wrong clients

Most construction companies have no control over which clients they attract. Why? Because they have never thought about it.

• they do not want to scare anyone off
• they try to do marketing for everybody
• they never say clearly who they do want to work with

But marketing to everybody is marketing to nobody.

Anyone who wants to be more successful has to choose deliberately. You have to attract specific groups of clients and adapt your marketing to what those people need.

You may well know this already but never found the time in the day-to-day. So here is a simple model for mapping it out.

Find your ideal client with the holy ratio

The right clients for your construction company meet three conditions:

• how much of your time does this client cost?
• how much profit does this client produce?
• how quickly do you get a result, and is the client satisfied?

Focus on clients who take minimal time, produce maximum profit and deliver fast results. Do that and your cash flow improves, your business grows, and you automatically attract more clients of the same kind.

On top of that, those clients become satisfied ambassadors who generate free word of mouth. Online channels amplify that effect further.

A concrete example

One of our clients in construction decided to focus purely on building villas.

Why? Because that group of clients takes the least time, produces the most profit, and leads to the best end result without the hassle.

They asked us for help.

How we took on their marketing

• Rebranding. Positioning the firm as the villa builders of the Kempen region.
• Targeted advertising. Only advertising to people over forty-five and to business owners with a second home in Knokke or Saint-Tropez.
• A high-end look. Luxury, exclusive designs and a visual style that speaks to that audience.
• Focused keywords. Quality over quantity. Less volume, but high-value leads.
• Smart targeting on Meta. Imagery, video and copy tailored to the audience.
• Website optimization. Built specifically around villa construction, clearly positioned as “this is our specialty”, with video reviews and Google reviews for credibility, striking photography of villa projects, and a step-by-step plan from enquiry to delivery.

That may sound like a lot of work, and it is. But if success were easy, everyone would do it.

And the result?

All of those changes produced two things that matter:

• They no longer attract small, general projects. The right audience feels addressed, while the others drop away.
• They receive far more quote requests for villa construction, because it is now crystal clear what they do and who they work for.

This is not rocket science. It is mostly a matter of deciding strategically and then doing it.

Want to attract the right clients too?

Does a lot of this sound familiar? We would be glad to help position your company with the right strategy, so you attract the clients you want. Get in touch and we will call you back quickly.