Social media in construction: does it actually work?
You do not need social media to win customers in construction. But it makes growth faster, and one feature in particular does the heavy lifting.
As a business owner in construction you probably do not need social media to win customers. So is it worth spending time on? Well, it is a bit like having a car. You do not need one to get from A to B, but it is faster and a lot more pleasant. Social media works the same way for the growth of your company. In this article we explain exactly why it matters in construction.
The biggest thing social media does is make an impression.
Somebody looking at your profiles wants to see where your company stands in the market and what you have already built.
The biggest mistake many construction companies make is that online they are not the same strong company they are in reality. Which is why good photography, a clear offer and a strong brand message matter so much.
The secret weapon
The most powerful thing you can do with social media is retargeting.
Most people do not decide after one ad. They come into contact with ads and websites from several companies and then weigh it up, deciding after, say, thirty days. With social media you can keep showing your posts to the people who visited your website or your profile.
- people remember you better because they see your logo more often
- you can show more of yourself, so the customer has more to go on than a first impression
- you stand out more than all the competitors who only ever make that first impression
And this has nothing to do with likes, because likes buy you nothing. What it does is give you more name recognition, with more word of mouth, more quote requests and more sales as a result. You are exerting influence.
Social media is one cog in the machine
Even so, social media is only a small link in your marketing strategy. A combination of social media, Google Ads and offline campaigns is the real key to success.
In short
Does social media work for construction companies?
Social media works for construction companies, even though they do not strictly need it to win customers. Like a car, social media is not required to get from A to B, but it is faster and more pleasant. Its biggest effect is the impression it makes: prospects check your profiles to see where your company stands in the market and what it has built.
What is the most effective way to use social media in construction?
Retargeting is the most effective way to use social media in construction. Most people weigh up several companies and decide after, say, thirty days. Retargeting keeps showing your posts to people who visited your website or profile, so they remember you better, see more than a first impression and notice you more than competitors. Likes, by contrast, buy you nothing.
Is social media enough to market a construction company?
Social media alone is not enough to market a construction company. Social media is only one cog in the machine of a marketing strategy. The real key to success is a combination of social media, Google Ads and offline campaigns, backed by good photography, a clear offer and a strong brand message so the company looks as strong online as it is in reality.
Team Stigo, Stigo Digital Agency
Writes about what actually happens inside the campaigns we run from our own location in Antwerp. Questions about your own numbers? Book a call.
