The challenge
Reflek, a specialist in sun screens, roller shutters, patio covers, outdoor walls and window treatments with a showroom in Overijse, was spending thousands of euros on Google Ads. The result? Leads from outside the region, low in quality and with no return. They weren’t advertising on Meta, video marketing didn’t exist, and the website was slow without anyone ever pointing that out to them. On top of that, nobody ever measured what their marketing efforts actually brought in.
What they asked of us was clear: bring in quality customers and set up a concrete, measurable system.
The solution: the Business Accelerator
We built a complete marketing machine for Reflek: the Business Accelerator. It consists of:
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a data web that measures exactly which ads pay off and which ones we should stop
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professional videos of the showroom, the products and what makes Reflek unique, produced entirely in-house by our own people
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email marketing that follows up on prospects and converts them
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campaigns in both Dutch and French, tailored to the region
No more guesswork, but a system that accounts for every euro.
The solution: optimization & follow-up
It turned out a new website wasn’t even necessary. We removed all the bugs from the existing site and made it a lot faster, resulting in a better user experience and higher conversion. On top of that, we adjust course every day based on the data and hold a weekly meeting with Reflek to keep a finger on the pulse and switch gears proactively.
50% more leads & their best month ever
Reflek got 50% more leads, and above all: far better quality leads from the right region. The result showed up in the numbers right away: the best month ever recorded in their CRM, crowned with a 200K+ award. Where nobody used to know what the marketing brought in, Reflek now knows exactly which ads make an impact. A fast website, top leads and a marketing machine that gets adjusted every day: that’s the difference between spending money on marketing and investing in growth.
Reflek won our “€200,000 in revenue per month from digital marketing” award.
