Antwerp: in a market where skilled tradespeople are scarce, Renovatiewerken VDB managed to attract the perfect Project Manager.
The company received only three applications over the past year, but a targeted marketing campaign by Stigo changed that completely.
A big challenge
In the past twelve months, Renovatiewerken VDB had received only three applications for a crucial position in the company. They were looking for a capable Project Manager who keeps the overview and follows up on projects and job sites down to the last detail.
An original solution
Stigo sprang into action for them. The agency applied a unique method by focusing on what applicants and potential candidates really care about. Instead of focusing on what the company needs, Renovatiewerken VDB was positioned as an attractive employer. Targeted ads that highlighted the values and benefits of working at VDB were put to work. Then it was time to wait.
An unexpected result
The results were impressive. Within just two weeks of the campaign launch, Renovatiewerken VDB had received fifteen applications. A considerable increase. In the end, the best-suited candidate was selected and hired.
A happy client
Nick, the owner of Renovatiewerken VDB, is happy: “We were really surprised by the number of applications. So we immediately had a similar campaign launched for another position. That one is going well too, and we hope to hire someone again soon.”
Finding staff is easy
Changing tack and approaching candidates in a different way really works. It helps companies attract new employees quickly and successfully, even in a competitive market. Stigo’s work proves that in the hiring process, it’s essential to get to know your potential employees and respond to what they want.
