Three site supervisors and a project manager found for Bruggeman-Maes.
Class 5 contractor looking for a team to build on.
Bruggeman-Maes Infra has been active as a registered contractor since 2012. Clients rely on their expertise for landscaping, sewer and road works. With their ambition to grow into a class 6 contractor soon, one crucial step was still on the agenda: finding extra staff. So they came knocking on our door.
The challenge: every construction company is looking for people.
In a competitive market, finding experienced estimators, project managers and site supervisors is no easy task. It’s an art to write your job posting so it doesn’t disappear among those of other players. In short: Bruggeman-Maes needed an approach that stands out and speaks to the right profiles.
At Stigo, we dare to pitch creative ideas to our clients.
Sparking curiosity and selling the job
We poured the culture of Bruggeman-Maes and all the benefits of the job into great-looking creatives. After all, you have to sell a job just like a product. No bragging, but real colleagues telling you why they love working there.
Smart ads with sharp targeting
Through Meta and Google, we brought the message exactly where the right profiles are (often already working for the competition).
A conversion-focused landing page
The campaign led to a clear page where hesitant candidates got an answer to every question they might have, and where they could leave their details with very little effort. With strong visuals, an informal tone of voice and smart calls to action.
The result: more brand awareness and 4 people hired.
The campaign worked. Bruggeman-Maes not only received more applications, but above all relevant, quality responses from candidates who were a good match for their culture and expectations.
Conversations got started with strong profiles who had seemed out of reach before. At the same time, Bruggeman-Maes gained more visibility as an employer in a competitive market, which strengthened their reputation as an attractive employer.
