Lead generation through an agency: what should you really expect?
Lead generation is a busy market. A realistic picture of what a professional agency can and should deliver, in five points.
Lead generation is a busy market. But what should you actually expect when you work with an agency? Here is a realistic picture of what a professional lead generation agency can, and should, deliver.
1. A clear plan
No scattershot. A good agency works with strategy, timing and clearly defined phases.
2. Campaigns that drive action
Real lead generation is about direct response: ads with persuasive power, good landing pages, and follow-up. Take the story of 4Best, for example. They switched agencies, and a few years later they were named the best construction company in Flanders, with their founder crowned builder of the year in 2023.
3. Weekly course correction and optimization
No analysis, no growth. A good agency adjusts on the basis of data, not gut feel. With more than seven hundred thousand euros spent in Google Ads, we know what we are doing.
4. Transparency about the numbers
Our performance marketer is always on top of the latest figures in your ad account. You always know how many leads you are getting and what they cost.
5. Feedback on your sales process
A lead is only worth something once you turn it into a customer. Which is why good agencies think along about your sales flow. Sales and marketing have to work together.
Take what we did for the solar panel company Batisol: a single email campaign that produced three hundred thousand euros in extra revenue. That was only possible because of the excellent input from the sales team. One of their salespeople noticed what customers were still missing. We built an offer for exactly those people, and there it was.
Curious about lead generation through an agency?
We are a close team of colleagues, each with their own expertise, and that is our strength. We work with smart lead flows and real follow-up. Get in touch.
In short
What should I expect from a lead generation agency?
A professional lead generation agency should deliver five things: a clear plan with strategy, timing and defined phases; direct response campaigns with persuasive ads, good landing pages and follow-up; weekly course correction based on data rather than gut feel; transparency about how many leads come in and what they cost; and feedback on the client's sales process.
Why should a lead generation agency care about my sales process?
A lead generation agency should care about the sales process because a lead is only worth something once it becomes a customer, so sales and marketing have to work together. At solar panel company Batisol, a salesperson noticed what customers were still missing, an offer was built for exactly those people, and one email campaign produced three hundred thousand euros in extra revenue.
How do I know if a lead generation agency is transparent?
A transparent lead generation agency makes sure the client always knows how many leads are coming in and what they cost. A performance marketer stays on top of the latest figures in the ad account, and the agency adjusts campaigns every week on the basis of that data rather than gut feel.
Team Stigo, Stigo Digital Agency
Writes about what actually happens inside the campaigns we run from our own location in Antwerp. Questions about your own numbers? Book a call.
