An effective campaign that brought in a whole lot of résumés.
Concept Gardens, a pioneer in landscape and garden design, was going through a hard time. A shortage of staff across several departments threatened to disrupt their operations. But thanks to Stigo’s inventive approach, the company is not only back in the game, it’s also on its way to greater heights.
The New Approach
Instead of a traditional recruitment approach, Concept Gardens and Stigo chose a modern, targeted approach. They understood that in today’s digital age, video is the king of content.
For each of the open positions, Stigo created a dedicated video, aimed at highlighting the unique benefits of that specific role. These videos gave potential candidates not only a clear picture of the job, but also a feel for the work culture at Concept Gardens. That turned out to be a smart move.
“Thanks to this smart move, we can finally breathe again.”
Once the videos had caught their attention, interested people were sent to a specially designed landing page. There they could easily leave their contact details, so the next steps in the application process ran seamlessly.
The result of this strategy was overwhelming. Within a few weeks, Concept Gardens not only had a flood of interested candidates, they also successfully hired 3 experienced gardeners, 1 enthusiastic junior gardener, 1 reliable driver and an administrative assistant.
With these 6 additional staff members, they can finally look ahead again.
Watch how Nicky & Bart find staff in the horticulture sector.
A Plantastic Future
With a revived workforce, Concept Gardens is now looking forward to a plantastic future. The company can focus again on what it does best: creating dream gardens. This partnership between Concept Gardens and Stigo proves that with the right digital tools and a well-thought-out strategy, even the toughest problems can be turned into growth opportunities.
