Stigo mixes up success for Craftails with an innovative ‘Jobtail’ campaign
Craftails makes ready-to-serve cocktails and mocktails for your venue or event. To support their growth, they were looking for sales reps in several provinces in Flanders, Wallonia and the Netherlands. Not an easy task in a market where recruiting talent is complicated enough as it is.
But they hadn’t counted on Stigo.
We took the idea of a cocktail and translated it into a job, and so the ‘jobtail’ was born.
The video opened with a bartender adding ingredients to a cocktail: passion, dedication, adventure and growth, each one symbolizing the qualities and benefits of working at Craftails.
As the mixologist perfected his creation, each element of the ‘jobtail’ was carefully explained, giving potential candidates a clear picture of what the position had to offer them.
The originality of the video and its informative value made it an instant hit.
“We wanted to present the job in a way that was both unique and insightful,” says Kisho, Chief Editor at Stigo. “The idea was to show potential employees that a career at Craftails can be just as refreshing and rewarding as one of their cocktails.”
Within a week of the campaign’s launch, the video was viewed more than a hundred thousand times and shared on social media, and more than 100 applications poured in. “We hadn’t expected this response,” says the owner of Craftails.
“We hadn’t expected this response.”
In a world where advertising and branding follow each other at a rapid pace, originality is a scarce commodity. Yet Stigo proved that innovation is still king with this Employer Branding Campaign for Craftails.
The success of the ‘jobtail’ video is a testament to both the creative flair of Stigo and the strong brand identity of Craftails.
It’s a reminder that in the modern business world, the presentation of an idea is almost as important as the idea itself.
